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Voices that matter are blogging for TAP on subjects that directly impact the success or failure of companies like yours. Whether our own subject matter experts or channel partners with their own areas of expertise, our posts are meant to provide actionable takeaways that will tilt the scales in your favor.  

TAP IDEA: Next-Level Crowdfunding

TAP IDEA: Next-Level Crowdfunding

With banks largely disinterested in funding small and medium-sized companies and traditional crowdfunding often not delivering adequate amounts of capital, businesses with growth agendas were left between a rock and hard place.
It was time for a new ‘IDEA’ . . .

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Making Email Marketing Work for You

Making Email Marketing Work for You

Email can be an effective marketing approach for your small business, but it takes more than a ‘spray & pray’ approach to be successful. Thinking of getting in the game? Here’s what can be done to optimize the (electronic) mail you send.

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Beyond Wall Street: Small Businesses and Stock Markets

Beyond Wall Street: Small Businesses and Stock Markets

Author: Bill Fickling (TAP Partners) For companies in a growth mode, the upside to becoming a publicly-traded company can be significant: improved access to capital and increased liquidity, exposure, and credibility. But the journey to success on an exchange can be...

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