Email can be an effective marketing approach for your small business, but it takes more than a ‘spray & pray’ approach to be successful. Thinking of getting in the game? Here’s what can be done to optimize the (electronic) mail you send.
Social Media and Your Business. How to Know if You’re Doing it Right
Social media sites that include LinkedIn, Twitter, YouTube, and Facebook can be a boon for your business, but there is a time and effort cost to producing relevant and engaging content for your audiences. To determine whether you’re getting the ROI you seek, consider these key metrics.
The Large Customer: Salvation or Shipwreck?
Since starting in business, you’ve been in search of that large client or big account that has the ability to propel your company to the next level. Now, finally, you’re in position to land the proverbial whale, but is that still something in your long-term best interests?
A Digital Makeover for Your Business
Navigating the digital space for your company may sometimes seem like being lost at sea, but it doesn’t have to be. Smart captains just need to choose, implement, and protect the right technology to ensure smooth sailing.