With banks largely disinterested in funding small and medium-sized companies and traditional crowdfunding often not delivering adequate amounts of capital, businesses with growth agendas were left between a rock and hard place.
It was time for a new ‘IDEA’ . . .
The lack of access to capital is a main reason businesses stumble and sometimes fail. Crowdfunding is one of the newer soltions to this age-old problem, but determining whether it’s the right choice for your company is something that requires careful consideration.