Insights

Unlocking the Mind’s Eye

The incidence of individuals suffering with mental health issues was on the rise even before COVID-19, but the pandemic made things exponentially worse. Now, those searching for solutions are starting to find them, thanks to psychedelic-assisted therapy that harnesses the mind’s potential to heal itself.

How Your Small Business Can Survive a Recession

Recessionary periods may be inevitable in cyclical economies, but that doesn’t mean small businesses have to become victims of the downturn. Here are some tips that will help ensure your company remains viable despite the challenging economy.

Inflation and Your Small Business

While the effect of COVID-19 on small businesses can’t be overstated, it is far from the only threat companies face. Inflation is on the rise, and so are the number of tough choices that need to be made by those in decision-making roles.

TAP IDEA: Next-Level Crowdfunding

With banks largely disinterested in funding small and medium-sized companies and traditional crowdfunding often not delivering adequate amounts of capital, businesses with growth agendas were left between a rock and hard place.
It was time for a new ‘IDEA’ . . .

Making Email Marketing Work for You

Email can be an effective marketing approach for your small business, but it takes more than a ‘spray & pray’ approach to be successful. Thinking of getting in the game? Here’s what can be done to optimize the (electronic) mail you send.